CASE STUDIES
Illustrative results, by scenario.
These are structured, illustrative example outcomes built to show how the work is scoped and measured — not a record of named clients. Every number below is marked as an example, not a testimonial from a real business.
Results by service
B2B SaaS, 40 staff — Berlin
SEO Audit
Organic traffic flat for three quarters. Finding: 340 pages blocked by a legacy robots.txt rule from a 2022 migration. Fix: Rule removed, pages resubmitted. Outcome: Organic sessions to that section rose from ~1,100 to ~2,600/month over the following quarter.
SEO Audit →Illustrative exampleJS-heavy marketplace, ~50 staff — Remote/EU
Technical SEO
Replatformed to a React front end; indexed pages dropped. Finding: Hero content and key metadata were client-side rendered only. Fix: Server-rendered the LCP element and metadata. Outcome: Indexed pages rose from ~61% to ~94% of the eligible catalog over 10 weeks; LCP fell from 4.1s to 2.3s.
Technical SEO →Illustrative exampleSeries B workplace-software company — Remote/DACH
Content & On-Page SEO
Publishing 4 posts/week, zero organic demo requests. Finding: 80% of the blog answered questions non-buyers were asking. Fix: Retired 34 pages, rewrote 12 around commercial-intent clusters. Outcome: Organic demo requests rose from 2 to 9/month over 5 months.
Content & On-Page SEO →Illustrative example12-location dental group — Bavaria
Local SEO
Losing map-pack visibility to a regional competitor in 5 of 12 locations. Finding: Inconsistent citations and duplicated location pages across the group. Fix: Per-location GBP and citation clean-up, de-duplicated location pages. Outcome: Map-pack position improved in 4 tracked locations (9→3, 6→2, 11→4, 5→1) over 5 months.
Local SEO →Illustrative exampleEstablished B2B services firm, ~120 staff — DACH
Digital PR & Link Building
Solid on-page fundamentals, couldn't break page one against two entrenched competitors. Finding: A 340-referring-domain authority gap. Fix: 47 editorially-placed links over 8 months, all vetted against topical relevance and editorial-placement criteria. Outcome: Gap closed by ~90 domains (≈26%).
Digital PR & Link Building →Illustrative exampleDTC skincare brand, ~450 SKUs on Shopify
E-Commerce SEO
Organic revenue flat despite catalog growth. Finding: Faceted filters generating thousands of thin duplicate collection URLs. Fix: Canonicalisation + category-content rebuild on the two highest-revenue lines. Outcome: Organic category revenue rose from ~€18,000 to ~€31,000/month over 6 months.
E-Commerce SEO →Illustrative exampleFeatured examples
Technical SEO
Before
Indexed pages: 61% of the eligible catalog
After
94% within 10 weeks · LCP 4.1s → 2.3s
E-Commerce SEO
Before
Organic category revenue ~€18,000/month
After
~€31,000/month over 6 months
In their own words
“We'd had two agencies before this one, both very happy to send a monthly ranking report and not much else. The audit told us, in plain terms, what was actually broken — a legacy redirect rule neither of the previous agencies had even looked for. Some of the fixes we made ourselves.”
“Our blog had traffic. It just didn't have anyone who could buy from us reading it. The gap map showed us that in about a week — most of what changed afterwards was what we stopped doing, not what we started.”
“We'd migrated platforms eighteen months before and just accepted that our category pages had never really recovered. Nobody had actually told us why until the faceted-navigation problem was named specifically, by platform.”