DIGITAL PR & LINK BUILDING — MONTHLY RETAINER
Close the authority gap with links competitors can't simply copy.
A defensible authority gap, closed through earned, editorially-placed links — an asset your competitors cannot copy the way they can copy a piece of content or an on-page fix.
Who it’s for
Established site
Established site, weak authority — your technical and content fundamentals are solid but you still can't break onto page one of a competitive result.
Fine pages
Fine pages, can't break page one — you've done the on-page work; the gap is off-page.
No idea how competitors got their authority
No idea how competitors got their authority — we start from a competitor gap analysis, not another audit of your own site.
What’s included
Every link we pursue has to clear three bars before we go near it: editorial placement (earned within real editorial content, not paid or purchased), topical relevance (the linking site's audience genuinely overlaps with yours), and no paid or link-network schemes of any kind. A link that fails any one of these gets rejected before outreach starts, not after it causes a problem.
Process
- 01
Competitor backlink-gap analysis
Exactly which domains link to competitors and not to you, filtered for ones realistically obtainable.
- 02
Link-worthy asset development
Original data, angles, or research worth linking to — not a generic pitch asking for a favour.
- 03
Outreach
Editorial pitches to the specific publications and sites identified in the gap analysis.
- 04
Vet before pursue
Every target checked against the link-quality criteria before outreach, not after a link lands.
What an authority gap actually looks like.
Before
Referring-domains gap vs. the client's two closest SERP competitors: 340 domains.
After
Gap closed by 90 domains (≈26%) over eight months, through 47 editorially-placed links across relevant trade and regional publications.
Pricing
Digital PR & Link Building
3.200 € / month
3-month minimum, 30 days' notice.
FAQ
That's true of the volume-based, paid, or network version of it — which is why we state the vetting criteria up front and reject anything that fails them before outreach starts, not after. Every link we pursue is editorially placed, topically relevant, and unpaid.
Volume isn't the goal — a handful of the right editorial placements outweighs a large number of low-relevance ones. We'll give you a realistic range once the gap analysis shows what's actually obtainable in your niche.
No, on principle and by policy — it's the fastest way to build an asset Google can later discount or penalise, which defeats the entire point of the service.
We'll tell you that. If your authority is already competitive, we'll say the money is better spent on content or technical work instead.
Original data and research travel further than opinion in low-coverage niches — the asset-development step usually starts there, even in industries with no natural press cycle.