CONTENT & ON-PAGE SEO — MONTHLY RETAINER
Pages built around topics you can actually win — not more posts for a calendar.
A defined set of pages built around topics you can actually win, where ranking and converting are the same design goal — not two separate hopes.
Who it’s for
You publish constantly and still don't rank.
Your blog gets traffic and none of it converts.
You don't know which of your 200-plus existing pages are worth fixing.
You've never mapped which topics you can realistically win against who's already ranking.
What’s included
Topic and competitive-gap mapping
which clusters you can realistically win, based on who currently outranks you.
Rewrite-or-retire triage
every existing page sorted into keep, rewrite, merge, or retire.
Intent matching
informational vs. commercial intent, matched page by page.
On-page structuring
built around what the target query needs, not a generic template.
Process
- 01
Map winnable clusters
Topic and competitive-gap analysis: which clusters you can win, not just which get search volume.
- 02
Intent-match existing pages
Every current page checked against what its target query actually wants.
- 03
Build, rewrite, or retire
New pages built where there's a genuine gap; existing pages rewritten or merged; pages earning nothing are retired.
- 04
Measure organic contribution
Tracked by the organic leads or revenue a page contributes, not by traffic alone.
Proof
A 2019 explainer, rewritten
Existing page: a 2019 explainer post ranking on page 3 for a term with commercial intent → Gap identified: it answered the informational version of the query while buyers were searching the commercial version → Rewritten around commercial intent, internally linked from three product pages.
Two pages, merged into one
Existing page: a comparison post cannibalising the company's own pricing page for the same query → Gap identified: two pages competing for one ranking position → Merged into a single page; pricing page kept, comparison content folded in.
A cluster with no page at all
Existing page: none — a genuinely winnable cluster with no page at all → Gap identified: a cluster of eight related questions with contestable competition and clear commercial intent → Three new pages built around the cluster.
Organic demo requests attributable to the reworked cluster rose from roughly 2 to 9 a month over five months.
Illustrative examplePricing
Content & On-Page SEO
2.900 € / month
3-month minimum, 30 days' notice.
FAQ
No. The first thing we do is map which of your existing pages are worth fixing, which should be merged or retired, and which topics are genuinely winnable — before a single new page is commissioned. Some engagements add very few new pages in month one.
It depends on the size of the gap map and how much rewriting versus new production it calls for — we'll scope a realistic number on the call rather than promise a fixed count that ignores what your site actually needs.
We do: structure, on-page optimisation, and the writing itself, reviewed by the senior consultant who scoped the engagement.
Only if the gap map shows they're cannibalising each other or leaving revenue on the table. Pages already earning their keep are left alone.
The audit looks at the whole site — technical, content, and authority. This retainer is content-specific and ongoing: it keeps mapping, building, and retiring pages month over month rather than delivering one report.
Often paired with…
Content rarely fails alone. If crawl or indexing problems are limiting how far a rebuilt page can rank, pair this with Technical SEO. If your pages are strong but still can’t break page one against tougher competition, Digital PR & Link Building closes the authority gap content alone can’t.